Choosing the right content professional is quite a challenge these days. Let me help you out by giving you three good reasons to work with me, so you can compare and decide whether these are relevant for you.

There’s a quiet truth circulating among startup marketers lately, one you hear whispered in Slack channels, hinted at in late-night Loom messages, and admitted only after someone’s third coffee: AI is helping, but it’s also creating a new kind of chaos.

A great product alone doesn't guarantee startup success. Then what does? One factor is the stories to tell. Here's how to get startup messaging right.

The only post I ever wrote about International Women’s Day was an angry one. I mean, really angry. Till today.

The“funnel” is an illusion.  Because people don’t follow a specific path but stick to the medium they feel most comfortable in. So, if not a funnel, what do we do instead?

SEO is dead! But who's going to take the throne? The entire SEO community is up in debate about how to optimize for AI search. It's an important issue, but don't get carried away.

One of the most discussed topics among content writers these days is the Em dash. Yes, this: — Why? Because ChatGPT seems to have fallen in love with it. And that's not the only love affair. Read what this means for content writers.

Reading long sentences is like gobbling up an entire meal all at once. You have no idea what's in your mouth and can't swallow any of it.

Why you need to write short sentences and how to create rhythm in your texts.

Why SEO without audience-relevant, action-driving content is meaningless.

Make sure your writers are sensitive to the audience's needs and expectations. Expressions and jargon can ruin the message of your copy.

Why the fact that I own my time is beneficial for my clients.

The story about how our teacher used his middle finger to get attention and a lesson for life I learned from him.

A client asked me to write a special piece once - an important thought leadership article. They chose me for the assignment because I was...

Seven advantages to gain from smart creative re-opt-in mails. And why it works in the first place.

I never thought about this until it came up in this interview. We had discussed my professional background, and the interviewer confessed...

What’s the most important part of your writing process? Scrapping! It's a painful but worthwhile lesson.

Mindmaps are great for content writing. But you don't always need them. Blogging can start with a mind-dump as well.

My first B2B blog post was a total disaster! 9+ tips I would give my younger self.

How to address readers with an incurable condition? You focus on medical facts, and that's a mistake.