Remway for SMBs in Regulated Industries

TL;DR

Remway offers a good foundation for solopreneurs and existing small to medium size businesses especially in highly regulated or sensitive industries who want to build an organic online presence or manage a blog. 

• The tool offers essential features for article creation.

• Information is reliable and backed by serious sources.

• The tool does everything you need for SEO / AEO.

• Remway is easy to use and offers human support.

• I recommend editing texts to improve tone of voice.

  
  

Another content automation tool?

Johan reached out to me on Linkedin to offer his tool at a time when I still believed content-automation tools were completely useless and would always be.

I agreed to listen anyway. For me, such tools may be a waste of time but I can see how people who aren’t writers might find them valuable. 

Companies need content and they need it fast. I was head of content and marketing at a startup providing research. Our main output was content, so I’m well aware of the costs. I know what it takes to create large volumes of content that is quickly outdated. The need for tools like Remway is real.

Besides, I’m curious. Johan Borup-Remy is the founder and solopreneur behind the tool and also the POC for inquiries. He’s as calm and friendly, as he is serious about his work. After our initial chat, he agreed to give me access and let me test his tool. 

You are about to find out what I discovered. Let’s start with the basics. 

What does Remway offer?

Remway's website is clean and simple. No flashy design tricks or fancy features. It promises: Publish content that gets you found on Google and in AI answers. 

Features:

• SEO / AEO research

• GSC integration

• Site performance and AI-visibility tracking

• SEO and AEO score per article

• Brand voice definition

• CMS integration

• Single article generation based on minimal input including keyphrase

• Series of LinkedIn posts

• Written content (no visuals included)

• Article planner and history dashboard with performance tracking

Getting started 

This is not an anonymous subscription service. To get started, Johan personally sets up your account and profile. He also connects it to your Google Search Console, so Remway can track performance. 

Once it’s set up, you add a few details, i.e. author name and credentials in your profile.

Before you start generating articles you want to personalize the account settings by adding brand voice and linking it to your CMS. Here’s what you add:

Brand Voice 

• Company description - a few sentences

• Target audience -  a few sentences

• Tone of voice - a few sentences

• Words to avoid + words to use

• Writing style analysis: copy+paste content examples and the tool will analyse 

CMS

Remway integrates with:

• LinkedIn

• Wordpress

• Webflow

• Ghost

• Contentful

None of this is complicated and you can start generating content quickly. If needed, you can change and adapt the settings at any time. 

Appearance 

There’s a main window and a left-hand side bar where you access the features. This is simple and typical for LLMs. 

Features are separated into ‘Content’ and ‘Research’. In practice, they aren’t actually separate, but this helps you keep your focus. Much like in a content team where you have an SEO person to research and a content writer to write the content.   

Content:

• Write: Generate an article using AI or write manually.

• Planner: A simple kanban board with four columns: generated, in review, approved, published. 

• History: Shows you all the articles you’ve generated. For the ones you published this includes performance stats.

• LinkedIn: Create a series of LinkedIn posts on a topic you describe.  

Research:

• Analytics: connects to your GSC, so you can see site performance and check article performance without having to hop around between tools. 

• AI Visibility: Lets you enter a specific query and see who gets cited for the query. You can track them over time, add or remove as many as you like and see your own wins.

Generating Content

Generating articles is straightforward. You are offered to let Remway generate the entire article or write one manually. This allows you to manage your content in one place.

I find the manual option adds a nice touch. You might want to publish articles written by a contributor, or personal thought leader pieces. Rather than using different tools to write and then upload to the same site, everything is in one dashboard. 

In the manual section you add SEO title, slug and meta description yourself. The auto-generated option does that for you.

For an automated article you enter a topic, focus keyphrase and optionally a content brief. Within less than a minute you receive a fully written article with SEO and AEO score. You can then edit manually as easily as in any word processor and upload a featured image.  

Operating the tool does not require any specific knowledge or skill. The functionalities are clear and simple, no fancy UX or UI, no convoluted navigation.

The finished article automatically appears in the Planner, which allows you to see all articles in process, their status and move them to the next phase.

To publish you either send it straight to your website, or export an HTML or .md file. 

Output

1. Search

The tool generates solid, SEO / AEO optimized articles. 

They include elements like subheaders, bullet points and tables, which make it easy for both Google and AI. Remway also adds several FAQs to each article. 

The information is solid and backed by links to sources like Wikipedia, Statista, Google. We are talking about common high-authority sources, no questionable niche blogs or social media postings. 

The tool does all the right things for search visibility, including considering Google's E-E-A-T parameters.

2. Information and accuracy

   
   

I tested the tool for topics in various industries, each with a different set of brand instructions. After receiving each article, I ran the output through other tools for review and audit for correctness and data reliability. 

Remway provided accurate information across the board also when no specific source was cited. In some cases there were nuances that could have been clarified, but none of this impacted the overall information. I didn’t find incidents of misleading or obstructed facts. 

I found the articles were informative and provided the insights that I was looking for.

3. Language + Story

All articles had three clear parts: intro, body, and conclusion. Remway also generally followed the instructions I placed in the brief and tried to match the message I intended for the articles. This worked very well, when the angle was fact-based, when more emotional focus was required, the message was less clear.

The articles clearly addressed the intended target audience. 

The language remained largely AI-typical despite voice description. It did follow specific “words to avoid” instructions, but the overall style remained rather stiff and generic. Readability scores are slightly high, indicating the texts are understandable with higher education, and less suited for conversational blog content. 

The articles follow a predetermined structure and outline. I assume this is to ensure high SEO/AEO. Things like adding a CTA text at the end of an article turned out to break the tone. Also transitions were somewhat bumpy when I added special requests. 

4. LinkedIn posts

You can generate a series of 3, 5 or 7 posts. They can be data-driven, founder POV, or story. Same as in the articles, the information is solid and reliable. The style is lighter and more conversational in all types with shorter sentences and simpler vocabulary.

The story option actually generated personal-sounding accounts, however, they are, of course, not real. 

When you choose the founder POV option and provide the point of view, Remway writes a nice opinion piece with actual arguments. 

Sidenote: I personally don’t recommend using any automated tool for personal social media accounts, but this can work well as inspiration. 

Overall a Positive Surprise

Remway is simple and accurate. The content quality is good for ranking and visibility purposes and providing information. You still need to review to ensure accurate details and targeting (but I would recommend that with any tool). 

If you want to enhance voice character, or personalize, you should edit the articles more carefully.

I would recommend the tool for small to medium size businesses in highly regulated industries or those who want to provide serious information. The reason is Remway’s information reliability and ease of use. 

The functionalities Remway offers may not be many, but everything the tool offers is solid. As a small business, I would rather work with a tool that does less, but does it well, than one that does many things, but everything mediocre. 

Another advantage is that Johan is available for personal support in building a content plan, tracking and analytics, plus any technical issues or customizations. You won’t get this from a regular subscription tool.

The price is not cheap compared to other tools and varies based on Johan’s level of involvement. It varies around  200 - 300 €/month. I do think that the investment is worth it when you are a small health care (or similar) business that needs to get found. 

Remway offers a good foundation for solopreneurs and existing small to medium size businesses who want to build an organic online presence or manage a blog, especially in highly regulated or sensitive industries.

Try Remway now