Portfolio

As Onchain’s Head of Content, I managed the Onchain Magazine.

The magazine averaged 20K monthly visitors in the first year. and ran from March 2023 through July 2025.

It included articles, interviews, and video content. Its purpose was to drive traffic to the site and promote our research reports. We built semantic content clusters around our research report topics.

In my time with EyeCarePro, I wrote and managed the content for Low Vision Optometry and worked directly with clients.

I also developed the company’s style guide to ensure alignment across all content and departments.

Some of my best content is still live since 2019. Click an item to read.

I wrote for data analytics companies Webz.io and Anodot, and marketing automation consultant SRPro between 2020 and 2022.

Other significant clients included: Otorio (Cybersecurity) via the LinkedIn agency DAZE, HourOne (AI video generation), CommX (digital communication infrastructure), Juganu (smart city tech), and Atlas (EOR payroll), for whom I wrote two whitepapers.

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When Onchain pivoted to Onchain Research Services I turned the Onchain Magazine into a Resource Hub.

The Hub included all our articles, research reports, and customized data dashboards. We created educational reading tracks, each included a series of articles leading up to a research report.

I was the editor for all content and wrote the website copy.

I wrote articles for Similarweb's Research Intelligence Blog for two years as a freelancer. The team used to joke that Google loves me, because my articles ranked so well.

Later, I became the Content Manager for the Marketing Intelligence Blog, which achieved a conversion rate of around 2.5%-4.5%.

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In addition to blogging, I wrote the website copy for startup Amplify Eyecare and landing pages for HourOne and Juganu.

For CommX, I wrote product pages.
Otorio ended up using some of my ad copy on their homepage.

Click an image to read original content and see examples.

I led the creation of the Onchain Research Services website.

The homepage functioned as a gateway to either community or research services only. We drove traffic directly to the services page.

We used landing pages and lead magnet campaigns to generate leads, which we then nurtured through a weekly newsletter and email campaigns.

See some of my campaign work at Onchain.
- A one-time printed edition of the Magazine, including an interview with Tether CEO Paolo Ardoino.
- Research-based guides as lead magnets.
- Ads campaigns including landing pages and email nurturing series.

This is a small selection.

Click an item for details and to read the full text.

As a freelancer, I wrote SEO content for Fiverr and optimized monday.com’s German blog.

I managed and wrote German content for Entain, who ran a German online Casino and DoktorABC, an online pharmacy. In both cases, I also oversaw the English and French content creation.

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