Services

Find your story

Every brand has a story. It’s already there, between your audience and your product. I help you identify the true hero of your story and build their journey. The trick is not to explain the tech to your audience, but to show them how your product makes them a hero.

Define your message

A story can have different versions and they can be told in many different ways. The message remains the same. I help you develop up to three consistent powerful messages that your audience will learn to associate with your brand.

Plan your strategy

Whether your story drives people to act depends on its delivery and most of all, whether they trust you. A content strategy determines the elements needed to support your storyline, i.e. content channels, formats, tone of voice, and additional trust assets.

Build your campaigns

This is the fun part, where we get real creative. I’ll help you assemble multi-asset campaigns including long form content (white papers, case studies, reports), blog posts, social media, email sequences, landing pages, ads and more.

Write

Or I can simply write your content based on a detailed content brief.

Write with AI

Edit AI

If you have already generated content with AI, I'll turn it into excellent copy: unique, conversational, engaging, and persuasive.

Repurpose with AI

I will instantly turn your long-form content pieces and into multiple assets. AI does the work, I give it the human touch. You get quick campaigns and consistent content.

Go to My Work to see what it looks like.

FAQ

How do you approach a product and market you don’t yet fully understand?

There are three areas I will dig into before I start a project: the product, the market, and the audience. I will study your material and do my own research until I have a clear and comprehensive understanding of all three.

What do you need from me to do your best work — and what do you refuse to work without?

I need access to your material on product, competitors and audience to help me understand the context. Obviously, if you have an ICP and/or messaging document, these will form the basis. If not, we’ll define these in the brief that every content project must have.

What does your writing process usually look like from start to finish?

After we agree on a brief including the core message, the purpose, and other decisive parameters, I start with research. This makes up about 40% of the work. The writing is another 30%. The rest is editing, which is where the magic happens.

Does your focus on quality slow you down?

I value quality, but even worse than low quality content is no content at all. Quantity comes from working efficiently. To me that means maximum clarity and alignment from the get-to and following a proven process.

What is your ideal client like?

Clients who value high-quality, well-researched content and understand that strong messaging is a strategic asset, not an afterthought.

What if we’re still figuring things out internally?

That’s fine. Many clients are. My role starts exactly there: bring structure, language, and clarity to something that’s still taking shape. What matters is that you’re willing to think things through together.

Is this a good fit if we’re still early or pre-launch?

Yes,early-stage work benefits most from getting the fundamentals right: positioning, narrative, and language. That said, you should be ready to make decisions, not just explore ideas endlessly.

What happens if you disagree with our messaging direction?

You always have the final say. That said, if you hire me as an expert, I will share my professional perspective openly and clearly. My role is to help you avoid blind spots, not to overrule decisions.

What makes your approach different from agency or AI-generated content?

I am human, and so are your clients. An LLM will provide the same information, without the power to persuade because it cannot place emotion or deeper meaning between the lines. I use AI to automate tasks and speed up processes. It can also help with optimization and structure.

With an agency you are one of many clients. They usually follow given concepts. I work with you personally to develop the unique content approach that represents you best.

What are your favorite types of content?

I love writing long-form, research based content, such as white papers, case studies, and e-books. Then I like to break them down and repurpose for short-form content like blogs, social media posts, video scripts.

Are prospects turning away even though they're impressed with your solution?

Are you wondering why your audience reads but doesn't convert?

Let's talk 👇