I asked marketers who have built an AI tool to automate content creation how long it took. Turns out, they all underestimated the time. But time is only one factor. There are even more critical questions to consider.

You can move all our binary thinking tasks over to AI, but when emotional intelligence is involved, you’re better off leaving it to humans for now.

There’s a quiet truth circulating among startup marketers lately, one you hear whispered in Slack channels, hinted at in late-night Loom messages, and admitted only after someone’s third coffee: AI is helping, but it’s also creating a new kind of chaos.

A great product alone doesn't guarantee startup success. Then what does? One factor is the stories to tell. Here's how to get startup messaging right.

Choosing the right content professional is quite a challenge these days. Let me help you out by giving you three good reasons to work with me, so you can compare and decide whether these are relevant for you.

The“funnel” is an illusion. Because people don’t follow a specific path but stick to the medium they feel most comfortable in. So, if not a funnel, what do we do instead?