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The Emotional Intelligence Gap in AI Content
You can move all our binary thinking tasks over to AI, but when emotional intelligence is involved, you’re better off leaving it to humans for now.
Ruth M. Trucks
Jul 84 min read


The Human Secret AI Hasn’t Cracked
Someone recently explained on LinkedIn how AI can’t fake a genuine conversation about the taste of apples. Why? Because it can’t taste. Simple. But there's more. The secret of how humans connect isn't accessible to AI.
Ruth M. Trucks
Jun 32 min read


What's Missing From AI-generated Texts?
LLMs can write. But so can a first grader. That doesn't make them writers. How good are AI-generated text really?
Ruth M. Trucks
Apr 95 min read


From Product to Persuasion: Building Startup Messaging That Works
A great product alone doesn't guarantee startup success. Then what does? One factor is the stories to tell. Here's how to get startup messaging right.
Ruth M. Trucks
Mar 185 min read


3 Reasons to Work With Me
Choosing the right content professional is quite a challenge these days. Let me help you out by giving you three good reasons to work with me, so you can compare and decide whether these are relevant for you.
Ruth M. Trucks
Feb 165 min read
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