You can move all our binary thinking tasks over to AI, but when emotional intelligence is involved, you’re better off leaving it to humans for now.

LLMs can write. But so can a first grader. That doesn't make them writers. How good are AI-generated text really?

There’s a quiet truth circulating among startup marketers lately, one you hear whispered in Slack channels, hinted at in late-night Loom messages, and admitted only after someone’s third coffee: AI is helping, but it’s also creating a new kind of chaos.

Choosing the right content professional is quite a challenge these days. Let me help you out by giving you three good reasons to work with me, so you can compare and decide whether these are relevant for you.

SEO is dead! But who's going to take the throne? The entire SEO community is up in debate about how to optimize for AI search. It's an important issue, but don't get carried away.

One of the most discussed topics among content writers these days is the Em dash. Yes, this: — Why? Because ChatGPT seems to have fallen in love with it. And that's not the only love affair. Read what this means for content writers.

A client asked me to write a special piece once - an important thought leadership article. They chose me for the assignment because I was...

My first B2B blog post was a total disaster! 9+ tips I would give my younger self.