Someone recently explained on LinkedIn how AI can’t fake a genuine conversation about the taste of apples. Why? Because it can’t taste. Simple. But there's more. The secret of how humans connect isn't accessible to AI.

LLMs can write. But so can a first grader. That doesn't make them writers. How good are AI-generated text really?

SEO is dead! But who's going to take the throne? The entire SEO community is up in debate about how to optimize for AI search. It's an important issue, but don't get carried away.

One of the most discussed topics among content writers these days is the Em dash. Yes, this: — Why? Because ChatGPT seems to have fallen in love with it. And that's not the only love affair. Read what this means for content writers.