SEO is dead! But who's going to take the throne? The entire SEO community is up in debate about how to optimize for AI search. It's an important issue, but don't get carried away.

One of the most discussed topics among content writers these days is the Em dash. Yes, this: — Why? Because ChatGPT seems to have fallen in love with it. And that's not the only love affair. Read what this means for content writers.